Millennials (born between 1980-2005) represent more than $200 Billion in annual buying power, expected to increase to $1.4 Trillion by 2020.  Synonymous with technology, the Millennials are tech savvy and rely heavily on user experiences to make purchasing decisions.  68% of this demographic rely on user feedback via friends, social media, blogs, opinion postings, etc. for information about a specific product prior to buying.  Additionally, nearly 70% of Women and 50% of Men consider shopping a form of entertainment, often experienced with friends and family, which is a great thing for brick and mortar businesses.

To read the full article from click here: